About drafft.
Drafft is a design studio based in Mexico City.
We help institutions, companies, and cultural projects communicate with clarity through visual identity, editorial design, exhibitions, and strategic design guidance.
Our work begins by understanding the project, the audience, and the context. Before proposing a visual solution, we listen, research, and define what needs to be communicated.
This allows us to design with purpose, not only with style.
Design with clarity and direction
Good design helps organizations organize their ideas, express their identity, and communicate with coherence.
At Drafft, we use design to make complex information easier to understand. We create visual systems, publications, and spatial narratives that help ideas become clear, useful, and lasting.
Our approach
Every project starts with a conversation.
We do not begin with a fixed answer. We begin by asking what the project needs, who it is for, and how design can help.
From there, we define the right response. It may be a brand identity, a book, a catalogue, an exhibition, a communication system, or strategic guidance throughout the process.
Drafft’s Leadership
Drafft is led by Carmen Cordera.
Her experience in editorial design, institutional communication, and cultural projects shapes the studio’s way of working: clear thinking, careful structure, and respect for context.
Rather than applying a single style, Drafft develops each project according to its own purpose, audience, and long-term value.
Design is valuable when it helps ideas become clear, coherent, and lasting.
What guides our work
We believe design should help organizations communicate better.
It should clarify ideas, organize content, support decision-making, and create meaning over time.
For Drafft, design is not only what people see. It is the structure that helps an institution speak with clarity.
Clients
Over the years, Drafft has worked with institutions, companies, cultural projects, and organizations that require clear and thoughtful communication.
Selected work
A selection of projects across identity, editorial design, exhibitions, and institutional communication.
Start with a conversation
Tell us about your project, your context, or the challenge you are trying to solve. We will help you understand what kind of design response may be needed.