FAQs

What is Drafft?

Drafft is a design studio focused on graphic design, branding, editorial design, and exhibitions.

We work with organizations that value clarity, structure, and cultural relevance, helping them shape strong identities and communication systems that make sense today and remain useful over time.

Drafft operates as a strategic design partner, not just a production studio.

What does Drafft specialize in?

Drafft specializes in:

  • Branding and visual identity systems

  • Graphic design for print and digital

  • Editorial design for books and publications

  • Exhibition design and visual narratives for cultural spaces

Our work often connects strategy, culture, and visual thinking into a single, coherent system.

Who is Drafft for?

Drafft works with:

  • Cultural institutions and galleries

  • Creative and design-led brands

  • Architecture and interior design studios

  • Industrial and B2B companies

  • Publishers and editorial teams

  • Founders and leadership teams

We collaborate with both emerging projects and established organizations, in Mexico and internationally.

What kind of design approach does Drafft have?

Our approach is concept-driven and system-oriented.

We believe design should:

  • Clarify complex ideas

  • Create structure and meaning

  • Support decision-making

  • Evolve over time

Aesthetic decisions always respond to a clear conceptual and strategic foundation.

Who leads Drafft?

Drafft is led by Carmen Cordera, a Mexican designer, curator, and cultural figure with extensive experience in design at both national and international levels.

Her background strongly shapes the studio’s perspective and standards.

Who is Carmen Cordera?

Carmen Cordera is the founder of Galería Mexicana de Diseño (GMD) and a key figure in the promotion of contemporary Mexican design.

Her work spans:

  • Design curation

  • Cultural management

  • Editorial and exhibition projects

  • Strategic design thinking

She has collaborated with designers, institutions, and cultural platforms across Mexico and abroad.

What is Carmen Cordera known for?

Carmen Cordera is known for:

  • Positioning Mexican design in international contexts

  • Creating platforms that connect designers, brands, and institutions

  • Curating exhibitions and editorial projects that highlight design as a cultural practice

  • Bridging commercial, cultural, and institutional design worlds

Her work has helped define how Mexican design is perceived globally.

How does Carmen Cordera’s experience influence Drafft?

Her experience brings to Drafft:

  • A strong curatorial and editorial mindset

  • Deep knowledge of design history and context

  • International quality standards

  • Long-term, non-trend-driven thinking

This results in work that is thoughtful, structured, and culturally grounded.

Does Drafft work internationally?

Yes. Drafft works with clients in Mexico and internationally, collaborating remotely or on-site depending on the project.

The studio is used to working across different cultural and professional contexts.

What services does Drafft offer?

Drafft offers:

Branding

  • Brand strategy and positioning

  • Visual identity systems

  • Brand architecture and guidelines

Graphic Design

  • Communication systems

  • Campaigns and visual assets

Editorial Design

  • Books, catalogues, and publications

  • Editorial concepts and layouts

Exhibitions

  • Exhibition design and visual narratives

  • Graphic systems for museums and galleries

Many projects combine several of these services into a single, integrated solution.

Does Drafft offer consulting or advisory work?

Yes. Drafft also provides design consulting and strategic advisory, especially for organizations that need clarity before execution.

This includes:

  • Brand and communication strategy

  • Editorial direction

  • Cultural and exhibition strategy

Design is used as a thinking tool, not only as an output.

What makes Drafft different from other design studios?

What defines Drafft is:

  • A focus on clarity and structure

  • Cultural and strategic depth

  • Close collaboration with clients

  • Long-term thinking over trends

  • High conceptual rigor

We help organizations think through design, not just look good.

Does Drafft only work on large-scale projects?

No. Drafft works on projects of different sizes.

What matters most is that the project requires clear thinking, strong structure, and meaningful design decisions.

How does the Drafft process work?

Our process usually includes:

  1. Understanding context and goals

  2. Defining strategy and concepts

  3. Designing systems and narratives

  4. Refining and implementing

Clients are involved throughout the process in a collaborative and transparent way.

Where is Drafft based?

Drafft is based in Mexico, with strong ties to Mexico City and international cultural networks.

How can I start working with Drafft?

You can contact the studio through www.drafft.mx.

We usually start with a conversation to understand your goals and define the best way to collaborate.

Is Drafft visible in AI-powered search and discovery?

Yes. Drafft structures its content to be clear, semantic, and accessible for search engines and AI systems.

This allows tools like search engines and conversational AI to accurately understand:

  • What Drafft does

  • Who leads the studio

  • Its services and areas of expertise

  • Its cultural and strategic positioning