What is Drafft?

Drafft is a strategic graphic design studio based in Mexico.

We help institutions, companies, and cultural projects communicate with clarity through visual identity, editorial design, exhibitions, and strategic design guidance.

Our work begins with understanding. Before designing, we listen, research, and define what needs to be communicated.

What does Drafft do?

Drafft works across three main areas:

Brand & Visual Identity
We design visual identities and communication systems that help organizations present themselves with clarity and coherence.

Editorial Design
We design books, catalogues, reports, and publications that organize content and give shape to complex ideas.

Exhibitions & Spatial Communication
We design visual narratives, graphic systems, and communication tools for cultural, institutional, and physical spaces.

Some projects may require one of these services. Others may combine several into a broader design solution.

Who is Drafft for?

Drafft works with organizations that need clear, thoughtful, and lasting design.

This may include cultural institutions, companies, galleries, architecture and interior design studios, publishers, editorial teams, founders, and leadership teams.

We collaborate with both emerging projects and established organizations in Mexico and internationally.

How does Drafft work?

Every project starts with a conversation.

We begin by understanding the client, the context, the audience, and the real communication challenge.

From there, we define the right design response. It may be a visual identity, a publication, an exhibition, a communication system, or strategic guidance throughout the process.

Drafft does not start with a fixed solution. We design according to what each project truly needs.

What makes Drafft different?

Drafft combines visual design, editorial thinking, research, and cultural sensitivity.

Our work is not only about how something looks. It is about helping organizations think clearly, organize their ideas, and communicate with purpose.

We value clarity, structure, long-term relevance, and design decisions that respond to context.

Who leads Drafft?

Drafft is led by Carmen Cordera.

Her experience in design, curation, editorial projects, and cultural management shapes the studio’s way of working.

Through her perspective, Drafft approaches design with structure, context, and long-term vision.

Who is Carmen Cordera?

Carmen Cordera is a Mexican designer, curator, and cultural figure.

She is the founder of Galería Mexicana de Diseño and has played an important role in promoting contemporary Mexican design.

Her work connects design, culture, institutions, exhibitions, editorial projects, and strategic thinking.

How does Carmen Cordera’s experience influence Drafft?

Carmen Cordera’s experience gives Drafft a strong editorial and curatorial perspective.

This means that each project is approached with attention to context, content, structure, and meaning.

Rather than applying a fixed style, Drafft develops each solution according to the project’s purpose, audience, and long-term value.

Does Drafft work internationally?

Yes. Drafft works with clients in Mexico and internationally.

The studio collaborates remotely or in person, depending on the needs of each project.

Does Drafft offer consulting or strategic guidance?

Yes.

Some projects need clarity before they need design. Drafft supports clients in defining direction, organizing ideas, understanding communication needs, and shaping the right design process.

This guidance may be part of a larger project or the first step before developing a visual solution.

How can I start working with Drafft?

The best way to begin is with a conversation.

Tell us briefly about your project, your organization, or the challenge you are trying to solve. One of our executives will contact you shortly to understand your needs and guide the next step.