Alfredo Gracidas: una mirada estratégica al diseño y la comunicación

A lo largo de su carrera, Alfredo ha desarrollado una mirada que integra sensibilidad visual, pensamiento estratégico y capacidad de ejecución. Su trabajo no parte únicamente de la estética, sino de una pregunta más profunda: qué necesita comunicar una marca, desde dónde debe hacerlo y cómo puede construir una presencia coherente en el tiempo.

Collection of business cards in various colors and patterns, floating against a plain gray background, with some cards displaying text and geometric designs.
A chef in a white coat with his arms crossed, standing in front of a wall with a logo and text that reads "De La Milpa" and "RURAL MEXICO."
Black background with white text that reads "drafft.mx"
A booklet titled "Ruta De La Milpa" on top of a blue cloth, with some additional cloth and part of a bowl visible around it.
Blue card labeled 'University Club Mexico' partially inside a brochure with an architectural building on its cover, placed on a dark blue background.
Three graphic art posters from Anémona Editores, each featuring a stylized white flame-like shape over different vibrant, artistic backgrounds.
Three printed promotional flyers from Anémona Editores, each featuring different graphic art covers and the company's website address at the bottom.
Business cards for University Club Mexico, featuring a blue logo and contact information on a white background, set against a dark blue surface.
Business cards for 'Ruta De La Milpa,' a Mexican rural cuisine restaurant, with a black and green logo, contact information, and website.
A city sidewalk scene with a black and yellow color test pattern board in the middle, surrounded by blurred pedestrians. There are trees, streetlights, and buildings in the background.
Two architectural project posters in Spanish, one white and yellow, the other red and white, mounted on a black tiled wall, partially obscured by a wooden object on the left.
Two white packages with green text and images related to transportation planning, one featuring people riding bikes and the other showcasing urban life and sustainable transit.
Open magazine showing design layout with text, colored sections, and blue circular labels indicating various elements like header, body text, subtitles, captions, and graphics. A yellow page is partially folded.
A page layout of a document with text, graphics, and a photo of yellow and red bikes parked outside, with trees and buildings in the background, on a grid with guide layers visible.
Open magazine with yellow pages on a gray background, marked with blue labels indicating areas for graphic elements, full image, and cover notes.
Two white business cards on a red background. One card displays the name Anais Reyes Borrell Miranda, a website, phone number, and email. The other card features a red circular logo and the name Rivero Borrell Miranda, with a tagline in Spanish.