Drafft. was formed around a simple question:
What truly matters over time?
How can design help institutions think, organize, and communicate?
Our work begins long before form. It starts with listening, research, and the careful interpretation of context, language, and intention. We believe that strong design decisions are the result of rigorous thinking and cultural awareness, not of trends or stylistic impulses.
Editorial thinking is central to our practice. Whether working on publications, identities, or exhibitions, we approach each project as an editorial system; one that requires structure, hierarchy, and narrative clarity. This approach allows us to translate complexity into meaning, and information into enduring communication.
Drafft’s Leadership
Drafft’s practice is shaped by the direction of Carmen Cordera. Her experience in editorial design and institutional communication informs the studio’s approach to structure, language, and decision-making. Rather than imposing a personal style, her role focuses on guiding each project through clarity, rigor, and contextual understanding.
Over time, Drafft has developed a sustained practice rooted in continuity. Projects are approached not as isolated commissions, but as part of a longer narrative; one that values coherence, responsibility, and endurance.
Design is valuable when it helps institutions communicate clearly, act intentionally, and stay relevant over time.
From thinking to making.
