University Club México, part of an international chain of private clubs, sought a comprehensive overhaul of its visual identity. We conducted a thorough audit of their previous branding and developed a new "UC" graphic symbol and refreshed logo. This redesign harmonizes modern aesthetics with the club’s storied legacy, introducing updated corporate colors and a unified visual presence. The new identity reflects the club’s dedication to excellence and innovation while honoring its centenary history.
Our brand design for this project centers on fostering wellness and creating healthy environments that enhance the connection between humans and nature. The mission is to support humanity’s well-being and champion a lifestyle harmonized with natural principles.